Jean-Philippe Turgeon, the partner responsible for the Franchising and Distribution group, moderated a round table of franchisors organized by Lavery in collaboration with the Conseil québécois de la franchise held on June 9 at the Lavery Conference Centre in Montréal.
The round table theme was Investissez-vous votre budget marketing national auprès des bons médias publicitaires ? The event brought together Véronique Desrosiers, co-president of communication and marketing companyÉcorce and Marc-André Rivard, owner ofCommunications Récréation, and franchisors learned about the best media placement marketing strategies.