On October 15, 2009, Industrial Alliance Insurance and Financial Services Inc. closed a public offering of 4,000,000 Non-Cumulative Class A Preferred Shares Series E for gross proceeds of $100 million.

The Preferred Shares were sold to a syndicate of underwriters led by Scotia Capital Inc. and RBC Dominion Securities Inc., including National Bank Financial Inc., BMO Nesbitt Burns Inc., CIBC World Markets Inc., TD Securities Inc., Desjardins Securities Inc., Casgrain & Company Limited, Dundee Securities Corporation, HSBC Securities (Canada) Inc., Industrial Alliance Securities Inc. and Laurentian Bank Securities Inc.

Industrial Alliance was represented by a team from Lavery consisting of Marc Rochefort, Michel Servant, Benoit Mallette and Guillaume Lavoie (corporate and securities), and Philip Nolan (tax).

Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. Industrial Alliance is among the 100 largest public companies in Canada.